ActiveCampaign makes it easy to change workflows without having to leave the design template. For example: You can create emails straight within your workflow without needing to hop backward and forward in between the automation and e-mail campaign control panels. This sounds basic, however we found that half of the tools we checked lacked this back feature.
The tool’s Split Action feature lets you A/B test for everything: emails, wait times, SMS versus email, or any type of custom action you’ve produced within the tool. Split Action also lets you distinguish the kinds of offers people receive based upon when they get in the workflow; this is a nice way to reward early birds during time-sensitive promos.
So, for example, if someone purchases throughout the first stage of a nurturing project, you can integrate the Goals tag to skip the contact to the upsell or resell phase of a workflow. Achieving a goal is among the start triggers ActiveCampaign offers, so you can instantly include somebody to a new workflow if they complete the workflow when they accomplish the objective.
The tool likewise natively incorporates with ActiveCampaign’s CRM software application at the Pro strategy and higher. This provides you the ability to automate the sales pipeline by including into the CRM lineup once they’ve registered for an offer. You can designate contacts to particular sales individuals. You can include relationship-driven jobs, or notes, so that you’re continuously in interaction from marketing to sales.
Unfortunately, ActiveCampaign is still behind the industry’s frontrunners in regards to its capability to post material to social media, and to work within the tool to carry out search market research, and to use search marketing data to enhance projects (something Pardot does in a genius fashion). ActiveCampaign does not provide an iOS or Android app, which is completely undesirable.
In addition to that, they have the customer messages function. Using it you can send out targeted messages straight to your website visitors, for that reason enhancing the overall customer experience. ActiveCampaign pride themselves on their method to assisting you develop meaningful connections with your customers through their software. And, while in the beginning glimpse pages such as the Control panel can seem a little hectic and extremely complicated, it’s not hard to understand how helpful it is to have all your information in one place.
If you are originating from a various email marketing software, ActiveCampaign provides to do the account migration totally free. This may just be considered a con if you’re after a fast and basic email service. There are simpler newsletter services out there, so you may want to look elsewhere if this is all you require.
ActiveCampaign’s integrated CRM perfectly links up to all your e-mail marketing information, permitting sales groups to act rapidly. Features like lead scoring and social data can also assist to enhance your sales follow-up processes. Apart from sending out emails, ActiveCampaign likewise permits you to set up landing pages, send SMS and customized ‘Discussions’ to website visitors, and even manage how Facebook ads are shown to contacts.
ActiveCampaign is an innovative tool, and getting acquainted with it takes a lot more work than other tools. Not to discuss the routine maintenance you’ll require to establish, monitor and optimize campaigns. If you just wish to set up basic e-mail series (for instance, a welcome project), we ‘d advise more budget-friendly alternatives like MailerLite or Benchmark, which are far much easier to use.
Sadly, there’s no totally free plan, and with a trial duration of just 14 days, they don’t offer you much time to assess whether it’s right for you. It’s truly difficult to fault ActiveCampaign, not only do they provide nearly whatever you require within a newsletter marketing tool, however they do it very well.
One area that is slightly lacking is the newsletter editor, not providing an experience as slick as other tools out there, with a few worrying functions that could be done better (like the revision history). The support is as advertised: friendly, handy and fast. Email and chat support are great, with a personal feel to the communications.